Go-to-Market Acceleration for Startups
Accelerate Sales and Unlock Growth |
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I'm Pete Giordano and I help B2B Startups develop reference-able, paying customers and develop a repeatable, scalable, and predictable sales process.
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Accelerate Product-Market Fit
The clearest signal of achieving Product-Market Fit is winning a set of referenceable, paying customers. This milestone sets up the POTENTIAL for recurring revenue.
However, there are many barriers to achieving Product-Market Fit. |
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Accelerate Go-to-Market Fit
Develop a repeatable and predictable sales process to find and win new customers and SCALE recurring revenue. The clearest signal of achieving Go-to-Market Fit is developing a repeatable, predictable sales process to find and win new customers. Alignment of your product with the market (your target customer), pricing, the sales model, channel is essential in order to reach Go-to-Market Fit. However, there are many barriers to achieving Go-to-Market Fit. |
Go-to-Market Acceleration Services
These are the most important areas of focus to help you achieve your business goals, accelerate your Go-to-Market, and accelerate revenue production.
The goal is to help you build a repeatable, scalable, and predictable sales process to find and win new customers.
These are the most important areas of focus to help you achieve your business goals, accelerate your Go-to-Market, and accelerate revenue production.
The goal is to help you build a repeatable, scalable, and predictable sales process to find and win new customers.
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Identify & Prioritize
Go-to-Market Challenges Take stock of your Go-to-Market assets and what’s working, as well as opportunities to improve. Taking an introspective look at your Go-to-Market challenges is the first step on the journey to Go-to-Market fit and a repeatable, scalable, predictable sales process. Learn More About GTM Acceleration Services Lean About Working Together |
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Refine your Messaging and Positioning
Refine your messaging to nail the value prop for your target customer and improve sales traction. After identifying and prioritizing your Go-to-Market challenges, defining your target customer and key messaging is the most important next step on the journey to Go-to-Market fit. Learn More About GTM Acceleration Services Lean About Working Together |
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Improve your Pricing Power
Align product packaging and pricing to you target market and customer to improve revenue and margin. Is your pricing and packaging aligned with your customer’s “jobs to be done” and prioritized needs? Is your pricing and packaging aligned with your sales strategy? For example, priced for a land and expand strategy? Learn More About GTM Acceleration Services Lean About Working Together |
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Improve your Ability to Close Pipeline
Focus on the right leads with strong messages and pricing that match the prospect’s needs and accelerate sales. Do you have a large “top of funnel” but have difficulty closing deals, especially closing deals quickly? It is common for startups to be able to create interest for their product but have trouble converting that interest into demand and sales. Learn More About GTM Acceleration Services Lean About Working Together |
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Build a Sales Enablement Program
Build a program to empower your existing sales team and new hires to be more productive more quickly. Once you have a few key pieces of the sales model and motion, it’s important to build out a proper Sales Enablement Program to empower your existing sales team and new hires to be more productive more quickly. Learn More About GTM Acceleration Services Lean About Working Together |
About Pete Giordano
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Peter Giordano has succeeded in a noteworthy career as both an entrepreneur and corporate executive. His special focus is helping enterprise founders match their products to their go-to-market strategy and tactics. Pete was an early employee at VMware, where over a decade he worked in a variety of roles, including the acquisition and integration of US and European startups into the VMware organization. He has co-founded companies in the areas of B2B2C channel marketing, and professional development. One of Alchemist Accelerator's most highy-rated founder coaches, Pete is an advisor and consultant to many startup companies in B2B/enterprise technology. An aerospace and industrial engineer by training, Pete is based in the San Francisco Bay Area.
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Customer Testimonials
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Rhumbix’s data-driven solutions are transforming the way contractors and subcontractors track, manage, and improve their project’s success.
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“Pete is an incredible resource for any early-stage company, from helping with GTM strategy and improving our sales process, to recruiting our Director of Product Marketing and helping us build out the product marketing function at Rhumbix. Given Pete's breadth and depth of experience, he's able to add value across a variety of business functions within an early-stage company looking to scale and his work product is second-to-none.”
Zach Scheel, CEO and Co-Founder, Rhumbix “Pete’s deep experience has allowed us to get ahead of potential problems we didn’t even know we’d face before they slow down our business. Starting with basic sales training and enablement and then into pricing strategy when we needed it and most recently on our go-to-market as we work to achieve strong Product // GTM fit..”
Drew Dewalt, COO and Co-Founder, Rhumbix |
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DeepBench is building a tech platform — an automated, open knowledge community that allows for private, paid 1-on-1 consultations.
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“Not only was Pete able to add high level strategic insights, but he was able to effectively drill down and get into the granular aspects of go-to-market and fundraising tactics as we requested. Pete focuses on what you need as a company and is there with you as a partner.”
Yishi Zuo, CEO/Co-Founder, DeepBench “Pete was a critical advisor for our startup as we navigated the tough questions startup founders face. His perspective on go-to-market fit was incredibly insightful, but even this was eclipsed by his impressive ability to build trust with team members. Pete wasn't only there for the critical decisions. He made a point to embed himself with the team to offer guidance as we faced decision points on a weekly basis.."
Devin Basinger, Co-Founder, DeepBench |
Advising Founders and their Startups from these remarkable VCs, Accelerators, and Institutions.
I can help. Let's talk. Let's work together.
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2x Founder
2x StartUps 2x F500 Companies |
27+ years starting new companies and businesses.
